An enthusiast-led automotive and motorsports platform uniting media, live experiences, and culture at scale.

F=ma unites leading companies across media, broadcast, experiential, and live events into one integrated ecosystem built by enthusiasts, for enthusiasts.

For decades, car culture and motorsports operated in silos — media here, culture there, brands and fans left to connect the dots. F=ma brings it together.

We align storytelling, distribution, live events, and activation into a single culture-first platform designed to scale.

F=ma is culture in motion.

An integrated ecosystem built by enthusiasts.

F=ma brings together established companies across media, broadcast, experiential, and live culture — creating a unified platform connecting brands and consumers through car culture and motorsports.

450M+

Devices

350+

Live Races

70%

Attendees Under 35

One
platform

RACER is the largest North American motorsports media platform, spanning broadcast, digital, print, creators, and live programming.

In April 2025, MAVTV was acquired and rebranded as RACER Network. Since then, programming has evolved significantly and viewership has increased — including an 84% jump in Q4 2025 vs. Q4 2024. RACER Network now reaches 450 million devices with car culture programming that includes 350+ live races, build shows, auctions, talk programming, and more.

Leveraging the well-known RACER brand, this new ecosystem includes a powerful creator network, the RACER Creator Awards, RACER.com, the award-winning RACER magazine, RACER podcasts, rapidly growing social channels, and operates the RACER Daily Bulletin email newsletter with an exceptional 45% open rate — a testament to the loyalty and engagement of its audience.

RACER generated 1.5 billion impressions in 2025.

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GRIDLIFE is a one-of-a-kind event platform that celebrates the full spectrum of car culture and packages it into a festival environment where good music and good times bring everyone together with high-fives and high-revs.

Comprised of six events in 2026, GRIDLIFE has grown every year since its founding in 2014. It is a creator hotbed, a social media juggernaut, and a magnet for youth-oriented brands. Its fanbase is 70% under 35 years old, with partners including NOS and Dude Wipes.

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Born from the vibrant spirit of Los Angeles in 2004, The ID Agency is nationally recognized as the car culture agency.

Global brands including Nike and Hot Wheels seek out ID, while companies such as Porsche, Bridgestone, Exxon Mobil, Meguiar’s, and XBOX engage ID as cultural curators, community connectors, and growth accelerators.

In a signal of the platform’s integration power, ID helped secure the Los Angeles Auto Show as the host venue for the first RACER Creator Awards.

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